动态竞争下企业质量决策的差异博弈分析

Dao-zhi Zhao, Xin Lv
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摘要

产品质量决策是企业战略决策的重要组成部分。运用微分博弈论的方法,提出了动态环境下两家竞争企业的质量决策模型。研究表明,质量决策的关键因素包括质量信用衰减系数、基本制造成本、需求-价格弹性系数、需求-质量信贷弹性系数和贴现系数。因此,这些因素对企业制定发展战略起着重要的作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Differential game analysis of enterprise quality decision-making under dynamic competition
Product quality decision-making is an essential part of enterprise strategic decision-making. By the approach of differential game theory, this paper puts forward a quality decision-making model with two competing enterprises under dynamic environment. The research shows that, key factors of quality decision-making include attenuation coefficient of quality credit, basic manufacturing costs, demand-price elasticity coefficient, demand-quality credit elasticity coefficient and discount coefficient. Consequently, these factors play important roles on making developing strategies for enterprises.
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