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SKETSA BISNIS Pub Date : 2019-08-29 DOI:10.35891/jsb.v4i2.1602

Fajar Azmi Kurniawan

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引用次数: 2

摘要

本研究旨在设计一个基于商业模型画布方法的新策略。商业模式画布有九个相互关联的元素，包括:客户细分、价值主张、渠道、客户关系、收入流、关键资源、关键活动、关键合作伙伴关系和成本结构。数据采用访谈法收集。使用的分析方法是SWOT分析。在本研究中，研究者采用了定性研究方法。本研究结果显示了九要素新策略的设计。客户细分通过增加客户细分，新产品创新的价值主张与变化，通过印刷或电子媒体的促销渠道，客户关系奖励高忠诚度客户，收入流增加到罗布斯塔加工咖啡的销售价格和阿拉比卡咖啡加工的适当定价，关键资源通过培训员工改善人力资源，关键活动生产流程有效和高效。关键合作伙伴是与所提供的产品相关的主要合作伙伴，以及用于推广的成本结构融资。关键词:商业模式画布，SWOT分析，新战略印尼Penelitian ini bertujuan untuk merancang Strategy, baru berdasarkan pendekatan商业模式画布达利商业模式画布包括销售要素、客户细分、价值主张、渠道、客户关系、收入流、关键资源、关键活动、关键合作伙伴关系和成本结构。彭普兰的数据是dilakukan dengan menggunakan teknik wawankara。方法分析法，SWOT分析法。penelitian ini, peneliiti menggunakan mede penelitian qualitatif。哈西尔达里penelitian ini menunjukan rangangan战略巴鲁达里sembilan元素。客户细分品牌营销、价值主张、创新产品、品牌营销、渠道推广、客户关系、品牌营销、品牌营销、忠诚度、收入流、品牌营销、品牌营销、品牌营销、品牌营销、品牌营销、品牌营销关键资源meningkatkan sumber亚都manusia dengan pelatihan terhadap karyawan,关键活动散文produksi secara efektif dan efisien关键合作伙伴mitra utama杨berhubungan dengan produk杨di tawarkan丹成本结构membiayai为她promosi。关键词:商业模式画布，SWOT分析，strategy Baru

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Pendekatan Business Model Canvas Sebagai Perancangan Strategi Bisnis Baru

English This study aims to design a new strategy based on Business Model Canvas approach. From Business Model Canvas there are nine interconnected elements including, Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. The data were collected using interview technique. Analysis method used is SWOT Analysis. In this study, researchers used qualitative research methods. The results of this study show the design of a new strategy of nine elements. Customer Segments UD. Gading Mas by adding Customer Segments, Value Propositions of new product innovations with variations, promotional Channels through print or electronic media, Customer Relationship rewarding to high loyalty customers, Revenue Streams increase to selling price of robusta processed coffee and appropriate pricing for arabica coffee processing, Key Resources improves human resources by training employees, Key Activities production processes effectively and efficiently, Key Partnership is the main partner associated with the product being offered, and Cost Structure finance for promotion. Keywords: Business Model Canvas, SWOT Analysis, New Strategy Indonesia Penelitian ini bertujuan untuk merancang strategi baru berdasarkan pendekatan Business Model Canvas. Dari Business Model Canvas terdapat sembilan elemen yang saling terhubung diantaranya, Customer Segments, Value Propositions, Channels, Customer Relationship, Revenue Streams, Key Resources, Key Activities, Key Partnership, dan Cost Structure. Pengumpulan data dilakukan dengan menggunakan teknik wawancara. Metode Analisis yang digunakan adalah Analisis SWOT. Dalam penelitian ini, peneliti menggunakan metode penelitian kualitatif. Hasil dari penelitian ini menunjukan rancangan strategi baru dari sembilan elemen. Customer Segments UD. Gading Mas dengan menambah Segmen Pelanggan, Value Propositions inovasi produk baru dengan variasi, Channels promosi melalui media cetak ataupun media elektronik, Customer Relationship pemberian hadiah kepada pelanggan yang memiliki loyalitas tinggi, Revenue Streams peningkatan terhadap harga jual kopi olahan jenis robusta dan penetapan harga yang sesuai untuk olahan kopi jenis arabika, Key Resources meningkatkan sumber daya manusia dengan pelatihan terhadap karyawan, Key Activities proses produksi secara efektif dan efisien, key partnership mitra utama yang berhubungan dengan produk yang di tawarkan, dan Cost Structure membiayai untuk promosi. Keywords: Business Model Canvas, Analisis SWOT, Strategi Baru

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