Information architecture - visual displays

The information age did not slow down with the thinning of the "dot com's." The amount of information thrust upon the senses of a human in the United States today is overwhelming. Therefore the need for trained individuals to organized data into logical and pleasing structures is growing. This role has been labeled information architect in many companies and universities. This practice involves not only logistics of gathering, organizing and maintaining the data; but also the recognition of the psychology and needs of the users as they receive the data. The basics of information architecture apply to small pieces of information as well as to overall book or Web site design. One could use the basics to structure a usable site. However Web site technologies offer, new challenges and the information architect cannot rely on traditional methods of data organization such as the Sunday paper or telephone directory. The information architect must explore all options when presenting data and when creating navigation to multiple sources of information. And always keep in mind that the best technique is to determine how you want the information to be found.