SUCCESS CRITERIA FOR THE GRAPHIC DESIGNER

Graphic design is a very young sphere of activity, in this sphere and profession there are no formed mechanisms of professionalism verification. Graphic design does not give a young designer any clear and understandable criteria, measures to assess their success. This study analyzes and defines the criteria for success of a graphic designer in today's world. The object of the study is selected and analyzed the statements of the most famous and successful designers. These discourses are related to questions of success, questions of evaluating one's own skill and personal experiences regarding the graphic designer's place in the profession. Comparative and generalization methods were used to achieve the goal. The aim of this study is to extract from the reflections of highly qualified professional’s ways to verify their own professionalism, their own success, and to formulate them for not yet recognized, young designers. In addition, an attempt is made to identify regulatory tools for aspiring professionals. As a result of the study, the authors form a new understanding of the professional and personal problems of graphic designers, comparing them with the problematization in design design. In addition, the authors arrive at a universal way of verifying professional success. As a result of this work, ideas about possible criteria of success in the field of graphic design are obtained.