A Quantitative Evaluation System of Yan'an Red Cultural and Creative Product Design Based on AHP-TOPSIS Method

The purpose is to find the design optimization of Yan'an red cultural and creative products. The method is to apply Analytic Hierarchy Process(AHP) to the determination of the hierarchical structure of Yan'an red cultural and creative product evaluation, then to construct evaluation matrix analysis to obtain the quantitative index of Yan'an cultural and creative product evaluation, and finally to exert the Technique for Order Preference by Similarity to Ideal Solution(TOPSIS) to calculate the the distance of each scheme from the ideal solution, so as to obtain Yan'an red cultural and creative product with the highest degree of user satisfaction and cultural content transmission. The result is that a more scientific evaluation system of Yan'an cultural and creative product innovation is achieved on basis of the model combined with AHP and TOPSIS. The conclusion is that this method reduces the subjectivity of designers, enhances the rationality, and provides a reliable basis for the improvement of Yan'an red cultural and creative products.