{"title":"无人驾驶客车在俄罗斯市场营销定位的发展","authors":"A. Gorokhova, A. Efremov","doi":"10.20544/tts2021.1.1.21.p34","DOIUrl":null,"url":null,"abstract":"Abstract – In paper technique of development of pilotless bus marketing positioning in the Russian market will be offered. The technique consists of 4 stages: a research in positioning; determination of key properties of pilotless bus, company, market; definition of the development directions of the pilotless bus; comparative assessment of positioning options. Keywords – Pilotless bus (unmanned bus), Positioning, Marketing, Consumer perception.","PeriodicalId":384495,"journal":{"name":"Third International Conference “Transport for Today’s Society “","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Development of Marketing Positioning of the Pilotless Bus in the Russian Market\",\"authors\":\"A. Gorokhova, A. Efremov\",\"doi\":\"10.20544/tts2021.1.1.21.p34\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract – In paper technique of development of pilotless bus marketing positioning in the Russian market will be offered. The technique consists of 4 stages: a research in positioning; determination of key properties of pilotless bus, company, market; definition of the development directions of the pilotless bus; comparative assessment of positioning options. Keywords – Pilotless bus (unmanned bus), Positioning, Marketing, Consumer perception.\",\"PeriodicalId\":384495,\"journal\":{\"name\":\"Third International Conference “Transport for Today’s Society “\",\"volume\":\"22 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-02-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Third International Conference “Transport for Today’s Society “\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.20544/tts2021.1.1.21.p34\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Third International Conference “Transport for Today’s Society “","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20544/tts2021.1.1.21.p34","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Development of Marketing Positioning of the Pilotless Bus in the Russian Market
Abstract – In paper technique of development of pilotless bus marketing positioning in the Russian market will be offered. The technique consists of 4 stages: a research in positioning; determination of key properties of pilotless bus, company, market; definition of the development directions of the pilotless bus; comparative assessment of positioning options. Keywords – Pilotless bus (unmanned bus), Positioning, Marketing, Consumer perception.
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