绿色创新:印尼创意产业竞争优势的决定因素

Proceedings of the Social and Humaniora Research Symposium (SoRes 2018) Pub Date : 2019-03-01 DOI:10.2991/SORES-18.2019.94

Fisla Wirda, Herizon Herizon, H. Herri, Elfindri Elfindri, H. Rivai

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引用次数: 0

摘要

本研究旨在分析绿色创新对西苏门答腊创意产业竞争优势的影响。样本是西苏门答腊-印度尼西亚的213名创意产业业务经理。抽样技术使用一个抽样区域，所获得的样本按比例分配在创意产业商业的潜在地区，包括:Sawah Lunto Sijunjung区、Tanah Datar、50 Kota、Agam、Bukittinggi、Padang、Padang Panjang和Pariaman。研究方法是采用问卷调查和数据收集技术。数据分析技术是简单的回归。研究结果表明，绿色创新对西苏门答腊-印尼创意产业竞争优势具有显著的正向影响。Keywords-green创新;竞争优势;有创意的

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Green Innovation as a Determinant of Competitive Advantage in Creative Industry in Indonesia

This research aims to analyze the effect of Green innovation on the competitive advantage of the West SumateraIndonesia creative industries. The sample is 213 creative industry business managers in West Sumatera-Indonesia. The sampling technique uses a sampling area, the samples obtained are allocated proportionally in potential areas of creative industry businesses include: Sawah Lunto Sijunjung district, Tanah Datar, 50 Kota, Agam, Bukittinggi, Padang, Padang Panjang, and Pariaman. The research method is a survey and the data collection techniques using a questionnaire. Data analysis technique is simple regression. The result shows that green innovation has a positive and significant effect on the competitive advantage of the West Sumatera-Indonesia creative industries. Keywords—green innovation; competitive advantage; creative

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Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)

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