STRATEGY OF STATE SUPPORT OF AGRICULTURAL ENTERPRISES

The purpose of agricultural enterprises is to improve the quality of domestic products, their competitiveness, food security, development of genetics and breeding, reproduction of land fertility, digitalization, which is impossible without economic transformation, management decisions, the introduction of technological processes for the long-term development of agriculture. The agro-industrial complex plays an important role in the development of the economy as a whole and performs a social function, ensures food security of regions and employment of people living in rural areas, so the quality of life depends on the formation of economic development of agriculture. Methodology. A scientific approach to solving problems allows to model possible situations and avoid negative consequences due to incorrect strategic policy of the organization. Construction of a matrix of strategic qualitative analysis based on methodological approaches to assessing the characteristics, properties of enterprise development strategy and implementation of economic development strategies for agricultural enterprises based on the use of analysis, which provides priority identification of strengths and weaknesses, potential opportunities and threats, languages that can be used to formulate the strategy of agricultural enterprises, is an important step in building a strategy. Results. In a competitive market, it is impossible to succeed by providing low-quality services or offering low-quality goods. Before developing business management processes, it is necessary to develop a functional strategy. Strategic analysis, which gives a realistic assessment of their own resources and capabilities in relation to the state and needs of the environment for agricultural enterprises and helps to make a rational choice of strategies from a variety of options. Practical implications. Strategies at any level usually do not have the resources or ability to use resources in a way that provides full confidence in success. Therefore, during the qualitative strategic analysis, in our case, we have determined that the miscalculations in the opening of the land market (no restrictions for buyers, price formation, protection mechanisms against speculative resale of land), war, political and economic crisis in Ukraine, miscalculations in the regulation of the industry, deterioration of land quality, loss of land value due to the development of alternative production, further decline in margins, degradation of the sector, loss of yield potential due to soil degradation resulting from intensive production, raiding, high cash turnover, fraudulent schemes, counterfeiting products, pressure from law enforcement agencies are threats to building an effective strategy for agricultural enterprises, it is necessary to take into account the strengths and weaknesses of agricultural enterprises and on the basis of opportunities to achieve economic growth.