平台与内容产业的转型

IF 1.2 4区 管理学 Q3 ECONOMICS
Luis Aguiar, Imke Reimers, Joel Waldfogel
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引用次数: 0

摘要

本文讨论了数字化和与之相关的分销平台的出现如何影响了内容产业的产品发现以及新的机遇。首先,我们描述了内容创作者接触消费者的传统方式,以及平台如何改变了产品发现过程。其次,我们介绍了平台发挥信息聚合作用的前景和挑战,讨论了平台收集的产品评级的积极作用以及误导性信息的普遍性和影响。第三,我们介绍了平台策划和产品推荐所带来的希望和挑战,重点是平台力量的衡量以及平台产品推荐中可能存在的偏差。最后,我们将讨论平台如何影响产品的生产。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Platforms and the transformation of the content industries

Platforms and the transformation of the content industries

This paper discusses how digitization and the associated emergence of distribution platforms have affected product discovery, as well as new opportunities, in the content industries. First, we describe the traditional ways in which content creators reached consumers, as well as how platforms have transformed the product discovery process. Second, we present the promise and challenges of the information aggregation role that platforms perform, with discussions of both the positive effects of platform-collected product ratings, as well as the prevalence and implications of misleading information. Third, we describe the promise and challenges arising from platform curation and product recommendations, with a focus on the measurements of platform power as well as possible biases in platform product recommendations. Finally, we discuss how platforms may affect which sorts of products are produced in the first place.

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来源期刊
CiteScore
3.20
自引率
5.30%
发文量
43
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