UI/UX Design in the Hotel Reservation Application Using the Design Thinking Method

In this modern era, it is important for hotel and lodging businesses to move towards digital marketing so that they can survive and develop in a time when the need for the internet in everyday life is very high. And for that the author makes an online hotel reservation application and hotel reservation application as an intermediary between users and hoteliers. The purpose of this application is to design applications that suit market needs to support the sustainability of the hotel and lodging business as well as to design user experience and user interfaces, so that these applications can later be accepted by users from all walks of life (Heliany, 2019). And this application also provides cash and non-cash payments depending on the user, the system in this application can also make reservations in advance without coming directly to the hotel you want to rent. Everything can be done just by going through this application and you don't need to move from your current place. With the existing system in this application, it is expected to increase the attractiveness and convenience of application users. And this application is also an alternative to additional income for hotel and lodging businesses