Analisis Kepuasan Anggota Koperasi Terhadap Pelayanan Koperasi Pertanian Seandanan di Kecamatan Way Lima Kabupaten Pesawaran

Cooperative members are an important factor in carrying out cooperative activities. One of the things that must be considered in cooperatives is member satisfaction. The purpose of cooperative members towards cooperative services is one of the benchmarks for the success of cooperatives in the welfare of their members. This study aims to analyze the level of satisfaction felt by cooperative members towards cooperative services and also to find out what attributes are the main priorities of the Seandanan Agricultural Cooperative. The method used is the survey method. Respondents are members of the Seandanan Agricultural Cooperative who collected 35 members taken by simple random sampling. Data collection was carried out from February 2022 to March 2022. The data analysis used was the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results showed that the CSI value was 70.12 percent, which means that cooperative members are satisfied with cooperative services. Based on IPA, there are seven main priorities for cooperatives to be further improved, namely support for operational support equipment, adequate operational field officers, coordination of employees within the internal cooperative environment, coordination of cooperative employees with other agencies, ensuring loss/damage of administrative files, intellectual level and responsibilities of officers, and officers' understanding of the needs of members.