A Game Theory Model for Optimization of the OTT Platform Strategies

OTT television and film material is a method of delivering television and cinema content on the web at the request of and in accordance with the preferences of the individual user. The word “over-the-top” is an abbreviation for “over-the-top,” which signifies that a content provider is providing services on top of already existing internet services. During the pandemic period, the requirement for this infrastructure has increased by orders of magnitude. In India the two upcoming players Amazon Prime Video and Netflix have become the prior choice as compared to the daily soaps and the movie budgets. This research study focuses on the prime factors as the strategies of these two competitors to build up the two-person game theory model. A survey is conducted among the users of these two players as to find the trends of the identified factors. The regression models Y on X and X on Y are used to find the values of payoff matrix and then Game theory model is solved to find out the optimum strategies. The study is expected to benefit the various competitors of the OTT domain to build their strategies.