Youtube平台作为马来西亚旅行者商业健康意识传播的交付成果

Norasikin binti Alimom, Liyana Mohd Ramly, Nurul Atiqah binti Mohd Azlan
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引用次数: 0

摘要

YouTube视频搜索是浏览量的第一来源,相关视频推荐是YouTube上大多数视频浏览量的主要来源。健康意识对经济进步也很重要,因为健康的人口寿命更长,生产力也会越来越高。积极的身心健康是一种幸福状态,在这种状态下,个人能够实现自己的能力,能够应付正常的生活压力,能够富有成效地工作,并能为他或她的社区作出贡献。此外,我们的研究结果显示,视频的观看次数与其顶级推荐视频的平均观看次数之间存在很强的相关性。本研究的目的是了解YouTube作为健康意识视频对马来西亚游客的影响,并找出使用YouTube而不是其他媒体应用程序的因素。除此之外,使用的因素和影响正在影响YouTube作为一个主要的网站流行和全球最热门的网站。健康意识是每个人都需要知道的非常重要的信息,以确保他们能够保持更好、更健康的生活。这项研究对68名受访者进行了调查,其中35名女性和33名男性。大多数受访者年龄在15至45岁之间,是新媒体平台(尤其是YouTube)的用户,并且经常在这些平台上互动。调查问卷由三个主要部分组成,这些部分收集了受访者的人口统计资料、他们对YouTube的了解以及他们对健康意识视频的了解。因此,这项研究表明,YouTube作为一个主要的平台,可以找到任何预防健康意识的视频或材料。与此同时,研究人员个人同意YouTube是寻找有关健康意识预防措施的视频或材料的最佳场所。通过这项研究,很明显,YouTube作为马来西亚旅行者的健康意识电影的影响改变了受访者同意研究目标的意愿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Deliverable of Youtube Platform as a Commercial Health Awareness Communication to Malaysian Traveler
YouTube video search is the number one source of views in aggregation, the related video recommendation is the main source of views for most of the videos on YouTube. Health awareness also significant to economic progress, as healthy population live longer and will be increasingly productivity. Positive mental and physical health is a state of well-being in which the individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully and can contribute to his or her community. In addition, our results reveal that there is a strong correlation between the view count of a video and the average view count of its top referrer videos. The aim of this study are to know the impacts of YouTube as a health awareness video to traveler from Malaysia, and also to find out factors of usage of YouTube rather than other medium applications . Besides that, the factors and the impact of usage is influencing the YouTube as a main website popular and the most websites trending in the worldwide. Health awareness is very crucial information that each person needs to know to ensure that they can maintain a better and healthier life. This study conducted out of 68 respondents where is 35 of female and 33 of male. Most of respondents are in range 15 to 45 years old that are users of new media platforms especially YouTube and interact frequently on these platforms. The questionnaire is made up of three major sections which collect data on the respondents’ demographic profile, their exposure to YouTube, and their knowledge about health awareness video. As the result, this study showed that YouTube as a main platform to find any precautions about health awareness video or materials. In the meanwhile, the researcher agrees personally that YouTube is the best place to look for any videos or materials on health awareness precautions. With this study, it is made evident that YouTube's effects as a health awareness film for travelers from Malaysia altered a respondent's willingness to agree with the study's objectives.
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