{"title":"Canal+:从创新新人到陷入困境的品牌","authors":"R. Kuhn","doi":"10.3828/cfc.2021.17","DOIUrl":null,"url":null,"abstract":"\nThis article examines the advent, embedding, and problematic contemporary situation of Canal+ within the context of the French television landscape as a whole. The first section is devoted to the arrival of the new pay-tv channel in 1984 and its growth to maturity to become an integral part of the French television system. The second section concentrates on the challenges facing Canal+ in recent years and the company’s strategic response in an era of unparalleled expansion in the supply of both television and video content as well as radical changes in media usage by French audiences.","PeriodicalId":162218,"journal":{"name":"Contemporary French Civilization: Volume 46, Issue 3","volume":"43 2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Canal+: from innovative newcomer to beleaguered brand\",\"authors\":\"R. Kuhn\",\"doi\":\"10.3828/cfc.2021.17\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nThis article examines the advent, embedding, and problematic contemporary situation of Canal+ within the context of the French television landscape as a whole. The first section is devoted to the arrival of the new pay-tv channel in 1984 and its growth to maturity to become an integral part of the French television system. The second section concentrates on the challenges facing Canal+ in recent years and the company’s strategic response in an era of unparalleled expansion in the supply of both television and video content as well as radical changes in media usage by French audiences.\",\"PeriodicalId\":162218,\"journal\":{\"name\":\"Contemporary French Civilization: Volume 46, Issue 3\",\"volume\":\"43 2 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Contemporary French Civilization: Volume 46, Issue 3\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3828/cfc.2021.17\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Contemporary French Civilization: Volume 46, Issue 3","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3828/cfc.2021.17","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Canal+: from innovative newcomer to beleaguered brand
This article examines the advent, embedding, and problematic contemporary situation of Canal+ within the context of the French television landscape as a whole. The first section is devoted to the arrival of the new pay-tv channel in 1984 and its growth to maturity to become an integral part of the French television system. The second section concentrates on the challenges facing Canal+ in recent years and the company’s strategic response in an era of unparalleled expansion in the supply of both television and video content as well as radical changes in media usage by French audiences.
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