在线分销:渠道结构的分类、结果的决定因素和策略的决定因素

Proceedings of the 35th Annual Hawaii International Conference on System Sciences Pub Date : 2002-08-07 DOI:10.1109/HICSS.2002.994169

E. Clemons, R. Aron

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引用次数: 14

摘要

我们创建了电子商务渠道结构的分类，并分析了这些结构的战略含义。我们已经确定了每种渠道结构中市场结果的驱动因素，并分析了几种因渠道冲突而失败的商业模式，以及少数幸存下来并取得成功的商业模式。最后，我们推荐可以在每个渠道环境中成功实施的策略。

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Online distribution: a taxonomy of channel structures, determinants of outcome, and determinants of strategy

We have created a taxonomy of e-commerce channel structures and analyzed the strategic implications of these structures. We have identified the drivers of market outcomes in each channel structure and analyzed several business models that have failed because of channel conflict and the notable few that have survived and succeeded. Finally, we recommend strategies that can be successfully pursued in each channel context.

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Proceedings of the 35th Annual Hawaii International Conference on System Sciences

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