海峡两岸电视购物产业成功的关键因素

2006 IEEE International Conference on Service Operations and Logistics, and Informatics Pub Date : 2006-06-21 DOI:10.1109/SOLI.2006.328989

Ming-Chuan Pan, Ji-Ting Wu

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引用次数: 0

摘要

企业管理者不断寻找最佳渠道，展示地点和产品包装来吸引消费者的购买行为。然而，随着社会结构和产业结构的变化，电视购物已成为一种新的流行渠道，受到世界各国的重视。它已经成为消费者购物的主要渠道之一。本研究主要探讨海峡两岸电视购物产业的关键成功因素。运用层次分析法(AHP)，对海峡两岸的KSF进行了分析。本研究发现，两岸地区KSF排名前十的顺序有些不一样

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Identifying the Key Success Factors of the TV Shopping Industries in Cross-Straits

Business managers are consistently searching for best channels, displaying locations and product packaging to attract purchasing behaviors of the consumers. However, with the change of the structure of society and industry, TV shopping has become a new and popular channel that is valued worldwide. It has become one of the major channels that consumers make their purchases. This study focuses on the key success factors (KSF) of the TV shopping industries in Cross-Straits. Using analytical hierarchy process (AHP), we find the KSF in Cross-Straits. This study finds that the top ten KSF in Cross-Straits are somewhat not in the same order

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2006 IEEE International Conference on Service Operations and Logistics, and Informatics

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