公共关系和营销传播中的定性研究方法

{"title":"公共关系和营销传播中的定性研究方法","authors":"C. Khoo-Lattimore","doi":"10.1108/09604521211198137","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":313036,"journal":{"name":"Managing Service Quality","volume":"138 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"163","resultStr":"{\"title\":\"Qualitative Research Methods in Public Relations and Marketing Communications\",\"authors\":\"C. Khoo-Lattimore\",\"doi\":\"10.1108/09604521211198137\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":313036,\"journal\":{\"name\":\"Managing Service Quality\",\"volume\":\"138 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-11-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"163\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Managing Service Quality\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/09604521211198137\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Managing Service Quality","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/09604521211198137","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}