为赞助搜索市场设计的增强TAC/AA竞争模型

International Conference on IT Convergence and Security Pub Date : 2014-10-01 DOI:10.1109/ICITCS.2014.7021731

Bing Li, Xin Fang, R. Sun, Xue Luo, Wei-Hao Chang

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引用次数: 0

摘要

本文提出了一种基于交易代理竞争广告拍卖的改进竞争模型——梦魇代理，以模拟真实的赞助搜索市场。实验结果表明，该模型具有良好的性能，特别适合于高容量情况。此外，本文还对其他经典模型的结果进行了评价，并对今后的工作进行了讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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An Enhanced TAC/AA Competition Model Designed for Sponsored Search Market

This article describes an improved competition model named NightMare Agent for Trading Agent Competition Ad Auction which simulate the real Sponsored Search Market. The experiment result shows that the proposed model had satisfactory performance, especially fitted with the high capacity situation. Furthermore, this article also evaluates the results with other classic models, and discusses the future works.

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International Conference on IT Convergence and Security

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