World's #1 CRM Scale Challenges

In this talk, we will first describe scale challenges of the world's #1 CRM (Customer Relationship Management) platform that operates from the Cloud, executes billions of business tractions daily for hundreds of thousands of customer companies around the world. We will then describe how Salesforce researchers and engineers utilize computer science principles such as Amdahl's Law, temporal and spatial locality, plus big data and machine learning, to make software execute fast and efficiently on various types of compute, network, and storage architectures to meet the ever growing scale challenges.