考虑季节因素和不确定需求的酒店业定价模型的博弈论研究

2012 IEEE International Conference on Management of Innovation & Technology (ICMIT) Pub Date : 2012-06-11 DOI:10.1109/ICMIT.2012.6225799

N. Masruroh, E. C. Putri

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引用次数: 1

摘要

本文建立了同一细分市场中酒店行业竞争的定价模型。我们考虑了酒店可能面临的确定性需求或不确定需求和价格敏感客户的情况。季节因素也被考虑在内。我们使用博弈论来评估确定性和随机需求情景下的系统。案例研究表明，考虑随机需求的一般定价模型比确定性需求模型更能代表实际系统。

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Pricing model development for hotel industries using game theory approach considering seasonal factor and uncertain demand

This paper develops the pricing model for hotel industries competing in the same market segment. We consider the condition that the hotels may face the deterministic demand or uncertain demand and price sensitive customers. The seasonal factors are also considered. We use game theory to evaluate the systems for both deterministic and stochastic demand scenarios. Based on case studies we can conclude that in general pricing model considering stochastic demands enables to represent the actual system better than the deterministic demand model.

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2012 IEEE International Conference on Management of Innovation & Technology (ICMIT)

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