TOURISM CHALLENGES AMID COVID-19

The participants had the opportunity to hear the practical experiences of lecturers from the Serbia and abroad regarding the condition of tourism in thelast15 months.The presentation of papers was organized in one session with the following papers: “A new context and aesthetics of Serbian traditional cuisine in the age of pandemic”, “Does EU funding support the diversification of the tourism offer in Serbia as a response to the COVID-19 pandemic?”, “The COVID-19 pandemic effects on the hotel industry”, “Psychological approaches in psychotherapy and health tourism during COVID-19 pandemic”, “Performance of regional tourism during COVID-19 in the area of northern Slovakia”. [...]of the presentation of papers, exchange of practical and theoretical experiences as well as discussions, the following conclusions of the conference can be pointed out: For the tourism industry, pandemic presents an opportunity – and at the same time a challenge – to restore the relationship of trust with travelers. Because in the future, the choice of destinations and means of transport will increasingly depend on the guarantees and securities that tourism providers can provide. Given that a number of restrictions remains in place and that it is not possible to predict how long the epidemic will last, it is difficult to estimate when the recovery of tourism will begin. [...]national and local tourist organizations will have to make a great effort in the realization of promotional activities aimed at foreign markets, but also towards domestic tourists in order to travel more within their country.