BI or no BI?: Presence and Future of BI in Small and Medium-sized Enterprises from South Central Bulgaria

Small and medium-sized enterprises represent 99% of all enterprises in the EU and in Bulgaria and generate about two thirds of gross value added. This makes small business competitiveness of utmost importance for the economies of both the Union and the country. Applying business intelligence in the decision making process of such companies could enhance their receptivity and adaptivity towards market changes and could create a new organizational culture aimed at continuous improvement. The objective of the presented research is to identify the current state and problems related to the application of business intelligent systems in small and medium enterprises in South Central Bulgaria (South Central Statistical Area), to explain the reasons for the status of Bulgarian companies, and to develop recommendations for efficient use of the business intelligence by small and medium-sized business.