Factors Influencing College Students' Use of Shared Bicycles-- a Case Study of Jiujiang University, China

Under the environment of sharing economy, the undergraduates are an important subject in using bicycles. Through the analysis and processing of the survey data of SPSS and AMOS, it is found that the undergraduates' behaviors of using Shared Bikes are positively affected by their action intention, which in turn are affected by their attitudes and perceived behavioral control, and the attitudes play an intermediary role in behavioral norms’ influencing their intention. This paper argues that enterprises should improve users' attitudes and perceptions of bike sharing: on the one hand, improve safety and convenience, and on the other hand, reduce costs.