Towards Security and Privacy for Edge AI in IoT/IoE based Digital Marketing Environments

Edge Artificial Intelligence (Edge AI) is a crucial aspect of the current and futuristic digital marketing Internet of Things (IoT) / Internet of Everything (IoE) environment. Consumers often provide data to marketers which is used to enhance services and provide a personalized customer experience (CX). However, use, storage and processing of data has been a key concern. Edge computing can enhance security and privacy which has been said to raise the current state of the art in these areas. For example, when certain processing of data can be done local to where requested, security and privacy can be enhanced. However, Edge AI in such an environment can be prone to its own security and privacy considerations, especially in the digital marketing context where personal data is involved. An ongoing challenge is maintaining security in such context and meeting various legal privacy requirements as they themselves continue to evolve, and many of which are not entirely clear from the technical perspective. This paper navigates some key security and privacy issues for Edge AI in IoT/IoE digital marketing environments along with some possible mitigations.