Designing gamification on Social Agriculture (SociAg) application to increase end-user engagement

Social Agriculture (SociAg) application is a web based social media application prototype which is used for providing active, interactive, and persuasive communication among farmers, farmer communities and professionals as space for sharing information each other to improve science and technology knowledge in agriculture. SociAg application is developed by implementing gamification concept for increasing user interest within using this application. Gamification is used as one of strategy end-user engagement to attract enthusiastic farmers, farmer communities, and professionals in utilizing SociAg applications to interact with useful information sharing especially in agriculture. Through gamification concept, the active SociAg application user will earn reward be in the form of point in each the use of SociAg application activities. The achievement of these points are able to be used either by government or by policy maker as one of reference to grant the agriculture assistance, in order the assistance is able to be provided on the right target.