Trade for You Too: Why Is Trade More Important Than You Think?

This paper highlights the importance of international trade to economic prosperity based on recent economic evidence. It shows how EU trade policy supports the three key principles of the European Commission’s ‘Trade for All’ strategy. Communicating these results in a more meaningful way can ensure a wider audience, and help dispel some of the myths around globalisation and trade liberalisation. Building a successful communication strategy needs to be based on macro and micro level evidence, presenting results through data visualisation and infographics.