Acciones ambientales: Responsabilidad Social en MiPyMes

The attention to the environment is of global urgency and is a commitment of all sectors. The objective of this research is to identify the performance of the business sector regarding the care of the environment. Posing the following research question, what are the social actions carried out by companies with respect to their environment? A non-experimental study was carried out, corresponding to 88 MiPyMes of Cd. Obregón, Sonora. Applying questionnaire consisting of 18 questions, some of them with multiple choice, measured on a Likert scale from 1 to 5, divided into three Sections: I. Data of the person in charge of the business, II. General aspects of the company and, III. Environmental actions in the company. The results obtained show that although certain activities are already being carried out, there is still a lot of work to be done, in actions such as: use of ecological and / or recyclable packaging; adoption of measures regarding the design of ecological products and / or services; Consideration of programs for the use of alternative energies, and voluntary access to environmental regulations. The results obtained will allow designing programs, where entrepreneurs acquire knowledge, which will help them develop environmental strategies through social responsibility actions, generating added value to the same organization.