Exploring a Comprehensive Behavioural Model to Investigate Illegal Sea Turtle Trade in Cabo Verde

Successful conservation outcomes often depend on changing human behaviours that negatively impact biodiversity, such as unsustainable wildlife harvesting or illegal wildlife trade (IWT). However, inclusive psychology models that examine motivations of those behaviours have been underutilised in IWT contexts. This research examines the drivers of illegal harvesting and consumption of sea turtles on Maio, Cabo Verde (West Africa), by adapting data from interviews (n=20) and questionnaires (n=325) into the Comprehensive Action Determination Model, an environmental psychology theoretical framework. Initial findings suggest local behavioural motivations have changed over time, but key beliefs remained intact. Structural equation modelling showed intention to consume turtles is influenced by positive attitudes towards consumption, but interviews suggest normative personal and social beliefs are becoming relevant to consumptive behaviour mitigation. The same seems true of harvesting, reportedly performed mostly by young men looking to sell turtle by-products. Overall, results indicate the beliefs underlying harvest and consumption behaviours are distinct, such that outreach initiatives must be designed to address each. Results demonstrate how conceptual models developed in underutilised disciplines can be adapted to expand the transdisciplinary tools available to conservation practitioners. Embracing behaviour-focused approaches is crucial to address the intricate cultural and contextual factors of IWT. Abstract in Portuguese: https://bit.ly/3Aj9xuu