{"title":"Pengaruh Electronic Word Of Mouth (E-WOM) di Instagram Terhadap Keputusan Pembelian Pada Kangen Seblak Bojonegoro","authors":"Yolanda Dian Olivia, M. Syarif","doi":"10.21107/jkim.v2i4.15573","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to determine the effect of Electronic Word Of Mouth (E-WOM) on purchasing decisions positively and significantly. The approach used in this study is a quantitative approach using survey methods. The sampling technique used in this study was purposive sampling, and analyzed using simple linear regression analysis. This study found that the value of","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Kajian Ilmu Manajemen (JKIM)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21107/jkim.v2i4.15573","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Pengaruh Electronic Word Of Mouth (E-WOM) di Instagram Terhadap Keputusan Pembelian Pada Kangen Seblak Bojonegoro
The purpose of this study was to determine the effect of Electronic Word Of Mouth (E-WOM) on purchasing decisions positively and significantly. The approach used in this study is a quantitative approach using survey methods. The sampling technique used in this study was purposive sampling, and analyzed using simple linear regression analysis. This study found that the value of
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