{"title":"通过增强现实和射频识别技术，将线上购物体验带入线下零售","authors":"Z. Rashid, E. Peig, R. Pous","doi":"10.1109/IOT.2015.7356547","DOIUrl":null,"url":null,"abstract":"Retail is undergoing through major technological changes. Online shopping is rapidly increasing because of the features it offers. Bringing online shopping features to offline retail will enrich customer experience. In this paper we present Augmented Reality (AR) interfaces developed for handheld devices, linked to a physical Smart Space to bridge the gap between offline and online retail. Preliminary evaluation shows that the user is able to interact with the products in the physical spaces while having access to online shopping features. System is tested and validated with number of products at Radio Frequency(RFID) based smart shelf.","PeriodicalId":251982,"journal":{"name":"2015 5th International Conference on the Internet of Things (IOT)","volume":"53 81 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2015-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"20","resultStr":"{\"title\":\"Bringing online shopping experience to offline retail through augmented reality and RFID\",\"authors\":\"Z. Rashid, E. Peig, R. Pous\",\"doi\":\"10.1109/IOT.2015.7356547\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Retail is undergoing through major technological changes. Online shopping is rapidly increasing because of the features it offers. Bringing online shopping features to offline retail will enrich customer experience. In this paper we present Augmented Reality (AR) interfaces developed for handheld devices, linked to a physical Smart Space to bridge the gap between offline and online retail. Preliminary evaluation shows that the user is able to interact with the products in the physical spaces while having access to online shopping features. System is tested and validated with number of products at Radio Frequency(RFID) based smart shelf.\",\"PeriodicalId\":251982,\"journal\":{\"name\":\"2015 5th International Conference on the Internet of Things (IOT)\",\"volume\":\"53 81 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2015-12-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"20\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2015 5th International Conference on the Internet of Things (IOT)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/IOT.2015.7356547\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2015 5th International Conference on the Internet of Things (IOT)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IOT.2015.7356547","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Bringing online shopping experience to offline retail through augmented reality and RFID
Retail is undergoing through major technological changes. Online shopping is rapidly increasing because of the features it offers. Bringing online shopping features to offline retail will enrich customer experience. In this paper we present Augmented Reality (AR) interfaces developed for handheld devices, linked to a physical Smart Space to bridge the gap between offline and online retail. Preliminary evaluation shows that the user is able to interact with the products in the physical spaces while having access to online shopping features. System is tested and validated with number of products at Radio Frequency(RFID) based smart shelf.
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