Innovation committees, a tool for business sustainability

The Innovation Committees in companies manage to obtain significant results in the creation of intellectual property intangibles, which increases their income, reduces costs and maintains a project portfolio of new products on the market, in an agile manner and aligned with market needs. Against with open and global competition, it is important for companies to specialize and innovate to give sustainability to their project, prosper and grow. To achieve this, we propose an Innovation Committee model as a differentiator to improve business qualities and skills. Thus, manage innovation and develop competitiveness with a new model of organization of an Innovation Committee. Our hypothesis is that if the company has an Innovation Committee, its life expectancy will increase and it will adapt to global conditions, guaranteeing its existence in the future. The phenomenon of the Innovation Committees had no impact or momentum because they were not defined in their organization, functions and roles, and they were not correlated to innovation management models. The research presented is exploratory. The results obtained and the beta tests of the Innovation Committee have made it possible to obtain significant results for future studies. An Innovation Committee is pertinent and effective, since from the beginning it provides skills, competencies and capacities to manage competitiveness and sustainable growth.