Quantitative and qualitative aspects of measuring the digital economy

The main research subject is an assessment of a current state of the economy and the population well-being using conventional economic indicators. The article presents main trends that are available when people apply information and communication technology to business models and products that transform the economy and social and economic interaction. The analysis completed has showen that as an indicator in terms of digital economy the gross domestic product has no longer adequately presented an increase in a number and variety of services and complexity of the solutions developed. Authors propose new approaches to valuating a digital product based on measurements of the consumer surplus. Authors have shown that to solve problems of measuring the digital economy, we need reliable statistics for activity in the digital economy, so that the ongoing national economic policy does not have negative consequences for the country. There is the conclusion that in the near future, due to the lack of alternatives, the gross domestic product as an indicator will still be in use for measurements of the population well-being. Therefore, statistics quality, techniques for such data analysis, and efficient managerial decision-making based on them have been getting the most relevant.