马来西亚“无塑胶袋”运动

Green Behavior and Corporate Social Responsibility in Asia Pub Date : 2019-05-30 DOI:10.1108/978-1-78756-683-520191013

Bashammakh Saleh Omar, Farzana Quoquab, Jihad Mohammad

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引用次数: 8

摘要

本案例说明了马来西亚政府在实施“无塑料袋”运动中所面临的挑战。有必要考虑大力宣传，以提高公民对绿色问题的认识。了解消费者接受绿色消费行为的不同心理和行为模式的必要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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“No Plastic Bag” Campaign of Malaysia

Expected Learning Outcomes This case illustrates: The challenges faced by the Malaysian government in implementing “No Plastic Bag” campaign. The need for considering heavy promotional effort in creating awareness among citizens about green issues. The necessity to understand different mentality and behavioral pattern of consumers in embracing green consumption behavior.

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Green Behavior and Corporate Social Responsibility in Asia

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