Sociology of Mass and New Media through an Interactionist Lens

This chapter explores symbolic interactionist insights and perspectives on both mass media and new media, with a concentration on the ways in which different forms of media influence meaning-making through social interaction while also being influenced by those interpretive processes. It also examines the relations between various media and the construction and interpretation of social reality, the ways that media shape the development and presentation of self, and the uses and interpretations of media within and between communities. Although it clearly distinguishes between mass media and new media, the chapter also discusses the variety of ways in which they intersect throughout social life.