自恋、马基雅维利主义和精神病态:企业家的人格黑暗特征如何影响众筹成功?

Simona Leonelli, F. D. Pietro, Francesca Masciarelli
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引用次数: 5

摘要

众筹活动反映了企业家的个性特征,影响了成功融资的机会。在这项研究中,作者关注了三种不同的企业家的人格黑暗特征:自恋、马基雅维利主义和精神病。通过对英国338个股权众筹活动的文本分析,作者确定了企业家在宣传中使用的自恋表达,以及它们对融资成功的影响。作者发现创业者的自恋与众筹成功之间呈倒u型关系。另一方面,企业家精神病态与众筹成功呈负线性关系。本研究对创业文献做出了贡献,强调了展示企业家的人格特质在与众筹投资者接触中的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Narcissism, Machiavellianism and Psychopathy: How Do Displayed Entrepreneurs’ Personality Dark Traits Influence Crowdfunding Success?
Crowdfunding campaigns reflect the personality traits of the entrepreneur, influencing the chances of a successful fundraising. In this study, the authors focus on three different entrepreneurs’ personality dark traits: narcissism, Machiavellianism and psychopathy. Through a text analysis of 338 equity-crowdfunding campaigns in the UK, the authors identified narcissistic expressions used by entrepreneurs in their pitches, and their impact on funding success. The authors found an inverted U-shape relationship between entrepreneurs’ narcissism and the crowdfunding success. On the other hand, entrepreneurs’ psychopathy has a negative linear relationship with crowdfunding success. This study contributes to the entrepreneurship literature, highlighting the importance of displayed entrepreneurs’ personality traits in engaging with crowd investors.
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