Economic aspects of consumers’ preferences when buying milk and selected dairy products

The Slovak dairy industry brings to the market a wide range of standard dairy products as well as dairy specialties. Consumers' opinions and preferences need to be known to the manufacturers of these products, because through this information they can better understand and meet their demands and requirements. The main objective of this paper is to evaluate selected economic aspects of consumers’ preferences in the purchase of milk and certain dairy products. Through the questionnaire survey we obtained opinions of consumers and the existence of relationships between selected economic indicators was verified by method of the χ2-test. This test did not confirm the statistical significance of the analyzed relationship in any formulated hypothesis. As the important fact for producers of milk and dairy products we could state that participants of the questionnaire predominantly prefer quality of a product to its price.