Li Wang, Liang-Jie Zhang, Ning Li, Dong Liu, Yifu Guo, Jianhua Zheng, Bo Hu, Ning Ke
{"title":"病毒式营销及其在企业驱动运营中的应用","authors":"Li Wang, Liang-Jie Zhang, Ning Li, Dong Liu, Yifu Guo, Jianhua Zheng, Bo Hu, Ning Ke","doi":"10.1109/SERVICES.2013.56","DOIUrl":null,"url":null,"abstract":"This paper mainly develops the operation strategy of an enterprise drive based on viral marketing. Firstly, it introduces the concept, the features and successful cases of viral marketing. Next, it introduces what is Kingdee cloud drive and shows the comparative results among Kingdee cloud drive and other drives. With respect to the market positioning, this paper designs the operation strategy. Based on viral marketing, the detailed progress and reward mechanism are put forward in order to attract more users. Finally, the lottery model is developed based on the analytic network process in the reward mechanism.","PeriodicalId":169370,"journal":{"name":"2013 IEEE Ninth World Congress on Services","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Viral Marketing and Its Application in Enterprise Drive Operation\",\"authors\":\"Li Wang, Liang-Jie Zhang, Ning Li, Dong Liu, Yifu Guo, Jianhua Zheng, Bo Hu, Ning Ke\",\"doi\":\"10.1109/SERVICES.2013.56\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper mainly develops the operation strategy of an enterprise drive based on viral marketing. Firstly, it introduces the concept, the features and successful cases of viral marketing. Next, it introduces what is Kingdee cloud drive and shows the comparative results among Kingdee cloud drive and other drives. With respect to the market positioning, this paper designs the operation strategy. Based on viral marketing, the detailed progress and reward mechanism are put forward in order to attract more users. Finally, the lottery model is developed based on the analytic network process in the reward mechanism.\",\"PeriodicalId\":169370,\"journal\":{\"name\":\"2013 IEEE Ninth World Congress on Services\",\"volume\":\"6 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2013-06-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2013 IEEE Ninth World Congress on Services\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/SERVICES.2013.56\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2013 IEEE Ninth World Congress on Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/SERVICES.2013.56","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Viral Marketing and Its Application in Enterprise Drive Operation
This paper mainly develops the operation strategy of an enterprise drive based on viral marketing. Firstly, it introduces the concept, the features and successful cases of viral marketing. Next, it introduces what is Kingdee cloud drive and shows the comparative results among Kingdee cloud drive and other drives. With respect to the market positioning, this paper designs the operation strategy. Based on viral marketing, the detailed progress and reward mechanism are put forward in order to attract more users. Finally, the lottery model is developed based on the analytic network process in the reward mechanism.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
