Common media client data (CMCD): initial findings

In September 2020, the Consumer Technology Association (CTA) published the CTA-5004: Common Media Client Data (CMCD) specification. Using this specification, a media client can convey certain information to the content delivery network servers with object requests. This information is useful in log association/analysis, quality of service/experience monitoring and delivery enhancements. This paper is the first step toward investigating the feasibility of CMCD in addressing one of the most common problems in the streaming domain: efficient use of shared bandwidth by multiple clients. To that effect, we implemented CMCD functions on an HTTP server and built a proof-of-concept system with CMCD-aware dash.js clients. We show that even a basic bandwidth allocation scheme enabled by CMCD reduces rebuffering rate and duration without noticeably sacrificing the video quality.