Comportamento compulsivo de compra: fatores influenciadores no público jovem

A variety of factors have been proposed as antecedents of the compulsive buying behavior, such as family structure, materialism, socialization, demographic variables, self‐esteem, anxiety and introversion. However, these factors are usually investigated by independent studies and hence there is a lack of integration of such factors in a conceptual framework, in which the main factors could be tested altogether. Hence, this study proposes and tests a comprehensive model that integrates the main factors related to the compulsive buying behavior. A survey was conducted with 226 adolescents, from 13 to 18 years old. Results indicated that higher scores in the following variables were associated with greater propensity to compulsive buyer behavior: materialism, socialization, anxiety, introversion, parents” compulsive buyer behavior and socio‐economic status.