Lapa卡:用于认证、支付和定向营销的智能会员卡

J.L. Oliveira, Luís Certo, Pedro Minatel, Danton Dornellas Silva
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引用次数: 0

摘要

世界正在成为一个万物互联的地方,每个人都希望使用他们的日常用品以最安全和无缝的方式与数字生态系统进行互动。本文提出了一种智能BLE/NFC会员卡系统- Lapa卡-它可以与任何公司,俱乐部或忠诚度计划相关联。它使用户能够通过物理身份验证器与其他身份验证因素(例如生物识别)相结合,以最高的安全标准无缝验证交易,从而实现物理登记和安全处理支付。此外,它还与网关网络连接,以支持定向营销平台,该平台可以通过邻近度自动执行促销活动。开发的系统能够以最高的安全性和最小的摩擦安全地处理交易,并且能够在保护用户隐私的同时,以良好的响应能力在物理世界中进行定向营销。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Lapa Card: A Smart Membership Card for Authentication, Payments, and Directional Marketing
The world is becoming a place where everything is connected and where everyone expects to use their daily objects to interact with the digital ecosystem in the most safe and seamless manner. This article proposes a smart BLE/NFC membership card system – the Lapa Card –, which can be associated with any company, club or loyalty program. It enables users to physically check-in and safely process payments by acting as a physical authenticator that combines with other authentication factors (e.g., biometric) to seamlessly validate transactions with the highest safety standards. Also, it connects with a network of Gateways to support a directional marketing platform that automates promotional events by proximity. The developed system is able to safely process transactions with the highest safety and minimum friction, and is also able to perform directional marketing in the physical world with good responsiveness while protecting the users’ privacy.
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