La Planificación Turística Desde El Enfoque De La Competitividad: Caso Colombia (Tourism Planning from the Approach to Competitiveness: Colombia Case Study)

Spanish Abstract: Este documento de investigacion tiene el objetivo de mostrar, de una manera global, los principales resultados que derivan de la formulacion de once planes de desarrollo turistico2 realizados en Colombia en 2012. Asi las cosas, se pretende que el lector tenga una vision panoramica de la planificacion turistica en Colombia. El articulo describe el enfoque metodologico del proceso adelantado, el cual se fundamenta en algunos de los factores planteados por los teoricos canadienses Crouch y Ritchie, a saber: atraccion, soporte, produccion y gestion de destino. Posteriormente se muestran las tendencias generales, derivadas del analisis de dichos factores, que expresan la realidad turistica del pais, y a partir de las cuales se establecen los resultados, conclusiones y acciones por seguir.English Abstract: This research paper has the objective to show in a comprehensive way, the results that were thrown by the eleven tourism development plans made in Colombia, in 2012. In fact, it is intended to give an overview of tourism planning in the country. Originally, the article presents the methodological approach of the process, which is based on the four competitiveness factors formulated by Canadian academics Crouch and Ritchie: attraction, support, production and destination management. Subsequently, the authors show the general trends (national trends) in the four factors analyzed, to have a view of the whole situation: weaknesses, opportunities, strengths and threats and thus, draw the results and the conclusions under the advanced process.