Research on the Transmission Mechanism of Character Image in Wechat Moments Based on Information Theory

Faced with the widespread popularity of social software in the current society, the traditional way of impressing others through face-to-face transmission has been subverted. Taking story sharing in Wechat Moments as an example, the transmission of character images has broad research prospects. Based on the basic theories and concepts of information theory, this paper conducts an in-depth exploration of the transmission mechanism of the character images in Wechat Moments, convenes experimental subjects to carry out practical experiments, and sets up images in different people with text, songs, pictures and links four different media and mixed schemes of them. The analysis and discussion of the role of the transmission mechanism has resulted in interesting and enlightening inferences, which will have long-term guiding significance for the way people express on social platforms in the future.