SYSTEMATIZATION OF THE HOSPITAL SPHERE INNOVATIVE POTENTIAL DEVELOPMENT DESTABILIZERS

Objective. Based on the study of scientific literature, the goal of the research is to identify and systematize the macro-, meso-, micro-, nano-levels destabilizers of the development of innovative potential in the hospitality industry. Methods. In the process of the study the authors apply such methods as methods of theoretical generalization and comparison (to characterize the views of individual authors on the destabilizers of the innovative potential of the hospitality industry), analysis and synthesis (to systematize mesodestabilizers of innovative potential), graphic (to build a funnel of destabilizers at different levels on the development of innovation potential of hospitality industry). Results. Based on the study of the opinions of a number of authors who consider the destabilizers of the development of innovation potential in the hospitality sector at the macro, meso, micro, nano levels, it is determined that all destabilizers of innovation potential at the macro level are a reflection of domestic practice in innovation in all areas. Identification of mesodestabilizers of innovation potential allows distinguishing the following their types: integration, infrastructure, logistical, motivational, strategic, competitive, market, institutional, economic, financial, informational, legal, personnel, and evaluation. As for the considered microdestabilizers, they repeat mesodestabilizers. The nanodestabilizers of innovation potential, which affect the personnel innovation potential of the enterprise include: low professional status of the innovator, lack of material incentives and conditions for creative work, outflow of scientific personnel. Systematization of destabilizers of these levels, as an obstacle to the development of innovative potential in the hospitality industry, allows stating that destabilizers act as different groups of factors (economic, technological, structural, institutional, etc.), which overlap, and destabilizers on a larger scale affect all others levels.