Investigating Business Intelligence in the era of Big Data: concepts, benefits and challenges

Business intelligence suppose retrieving value from data floating in the organization environment. It provides methods and tools for collecting, storing, formatting and analyzing data for the purpose of helping managers in decision-making. At the start, only data from enterprise internal activities were examined. Now and in this turbulent business environment, organizations should incorporate analysis of the huge amount of external data gathered from multifarious sources. It is argued that BI systems accuracy depends on quantity of data at their disposal, yet some storage and analysis methods are phased out and should be reviewed by academics and practitioners. This paper presents an overview of BI challenges in the context of Big Data (BD) and some available solutions provided, either by using Cloud Computing (CC) or improving Data Warehouse (DW) efficiency.