IMPORTANCE OF GREEN INVESTMENTS FORTOURISMDESTINATIONDEVELOPMENTFOR TOURISM DESTINATION DEVELOPMENT

Climate change is a well-known global megatrend, a macroeconomic and geostrategic force aff ect-ing the present and future of the Earth, the global economy, tourism, business, heritage, society and individuals. Timely awareness of these threats by all states, taking responsibility and joint eff orts to combat climate change is the only soluƟ on. Eco-innovaƟ ons play a major role in ensuring sustainable development in the new era. The process of tourism growth poses new challenges for researchers. Our research object is related to sustainable challenges, green economic development, rate of sustainability of tourism resources in the tourism cluster. Eco-ini-Ɵ aƟ ves, green economy iniƟ aƟ ve, green investments in business, environmental protecƟ on and preservaƟ on of a safe environment for future generaƟ ons are signifi cant in the aspect of sustainable management of the desƟ na-Ɵ on. Environmental protecƟ on issues, green producƟ on, green skills detecƟ on, shadow side detecƟ on, widening possibiliƟ es and introducƟ on of new perspecƟ ves are important tasks of research. The methodological basis of the work is qualitaƟ ve research methods, interviews with selected focus groups, data analysis, and processing of analyƟ cal material presented in open sources.