WallSHOP: Multiuser Interaction with Public Digital Signage using Mobile Devices for Personalized Shopping

We propose WallSHOP, a novel interactive shopping experience that extends content sharing between publicly available digital signage and mobile devices. Multiple users can freely access and browse the content of public digital signage through a public network. Furthermore, users can interact with this content using a personalized cursor that can be controlled with a touch-screen mobile device. WallSHOP also supports pulling content from the digital signage to a user's device, allowing users to browse through available products and privately perform checkouts by utilizing the advantages of both public and private displays. WallSHOP focuses on feasibility and scalability; therefore, it is implemented using only web-based components and does not require the installation of additional software.