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引用次数: 0
摘要
Pontianak通过Facebook和Instagram的网络媒体营销策略分析研究。定量关联用于路径分析法，并应用SPSS V. 23.0作为计算工具。用无意的非概率抽样技术响应100。研究中的沟通策略导致意识、知识、激情、倾向、信念和购买。基于该策略，在决策过程中获得了正的显著值。通过网络媒体对消费者购买通过Instagram和Facebook营销的烹饪产品的营销传播策略。显著性为0 000的研究结果得到的贝塔系数为0.483。tcount <0.05表示未接受Ho，因此接受了Ha。通过对研究计算结果的解释，给出了通过网络媒体对产品购买决策变量进行有意义和积极的营销传播策略。可以得出结论，所提出的战略已被证明是有效的赢得不同的消费者动态
STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA DARING TERHADAP KEPUTUSAN PEMBELIAN
Research on the analysis of marketing strategies through online media in Pontianak through Facebook and Instagram. Quantitative related is used for the path analysis method and the application of SPSS V. 23.0 as a calculation tool. Respond 100 with a non-probability sampling technique that is unintentional. Communication strategies in research are lead to awareness, knowledge, passions, inclinations, beliefs and purchases. Based on this strategy, a positive and significant value is obtained in the decision making process. Marketing communication strategies through online media towards consumer purchasing decisions on culinary products marketed through Instagram and Facebook. The results of the study with a significance of 0,000 obtained a beta coefficient of 0.483. The significance of tcount <0.05 indicates that Ho was not accepted and thus received Ha. Explanation of the results of calculations in research gives a meaningful and positive marketing communication strategy to the product purchase decision variable through online media. It can be concluded that the strategies proposed have proven to be effective in winning diverse consumer dynamics
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