生活方式和价格对购买决策的影响(网球场案例研究泗水)

BIMA : Journal of Business and Innovation Management Pub Date : 2021-03-02 DOI:10.33752/bima.v3i2.230

Mariatus Sakdiyah

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引用次数: 3

摘要

本研究旨在确定在生活方式方面针对潜在客户群应该改进和改进的地方，然后调整到Pusathijabsyaree在线商店surabaya的价格。本研究为定量研究，采用的方法为联想法。所获得的数据是通过使用饱和样本对Pusathijabsyaree网店Surabaya的98名在线顾客发放问卷获得的。本研究结果表明，生活方式变量(X1)对网购Pusathijabsyaree Surabaya的购买决策(Y)没有影响。而价格变量(X2)对网上商店Pusathijabsyaree Surabaya的购买决策(Y)有影响。然而，生活方式变量(X1)和价格变量(X2)共同影响在线商店Pusathijabsyaree Surabaya的购买决策(Y)。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Pengaruh Gaya Hidup dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Onlineshop Pusathijabsyaree Surabaya)

This study aims to determine what things should be improved and improved in targeting potential customer segments in terms of lifestyle which is then adjusted to the price at Pusathijabsyaree online shop surabaya. This research is a quantitative research with the method used is the associative method. The data obtained were obtained from distributing questionnaires to 98 respondents from online customers of Pusathijabsyaree online shop Surabaya by using saturated samples. The results of this study indicate that the lifestyle variable (X1) has no influence on the decision (Y) of purchasing at the online shop Pusathijabsyaree Surabaya. While the price variable (X2) has an influence on purchasing decisions (Y) at the online shop Pusathijabsyaree Surabaya. However, lifestyle variables (X1) and price (X2) together have an influence on purchasing decisions (Y) at the online shop Pusathijabsyaree Surabaya.

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来源期刊

BIMA : Journal of Business and Innovation Management

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