Countermeasures for Cultivating Innovative and Entrepreneurial Talents of Cross-border E-commerce on the Background of Regional Economy

Under the background of the continuous improvement of my country's social modernization and enhancement of economic strength, cross-border e-commerce trade, as a new development model of the foreign trade industry, not only provides favorable conditions for Chinese companies to expand overseas marketing channels, but is also an only way for Chinese foreign trade companies to realize comprehensive transformation and upgrading. At present, cross-border e-commerce has become the important component part of China's e-commerce and foreign trade with its own diversified advantages. How to explore a strategy suitable for the continuous improvement of China 's cross-border e-commerce has become one of important social development strategies in the contemporary society. This article focuses on a detailed analysis of the effective training path of cross-border e-commerce innovative and entrepreneurial talents on the background of the regional economy, and provides active help for the further improvement of China's cross-border e-commerce comprehensive strength.