Folklore traditions: axiological foundations

The article substantiates the view of folklore, according to which folk traditions contain the fundamental values of Russian culture. Values such as love, goodness and beauty can be found in folk tales, fairy tales, bylinas, epics and music. It is according to these values that the narrative of folklore lore of domestic culture and folklore consciousness is based. Originally existing in peasant life with the help of modern media folklore becomes a reference point of moral order for all segments of the population. Modern studies of folklore consciousness are built on the fact that they mark important value dominants. Depending on what comes first - truth, goodness, beauty, or love - the nature of the narrative of a folklore work changes.